Interface Essential

Technology

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Money Payments Finance

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Streamline 3.0

Ultimate

Core

Flex

Sharp

Plump

Micro

Freehand

Streamline Material

Nova

Cyber

Streamline Vault

Pixel

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Iconoir

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Heroicons

Flagpack

Core Solid - Free

Amazon

Computer Devices

Core Line - Free

Core Gradient - Free

Core Remix - Free

Core Flat - Free

Core Duo - Free

iOS 14

iOS icons

Ultimate Bold

Amazon Logo 1

E Commerce

Ultimate Colors

Ultimate Duotone

Flex Remix

Amazon Logo

Logo

Sharp Neon

Core Neon

Ultimate Regular

Ultimate Light

Core Remix

Plump Line

Core Gradient

Amazon Echo

Speakers

Flex Solid

Sharp Line

Core Solid

Plump Flat

Logos Solid - Free

Plump Gradient

Logos Block - Free

Logos Line - Free

Amazon Pin

Amazon Web Services

Amazon Worklink

Amazon Luna Logo

Amazon Prime Video Logo 1

Videos

Amazon Web Service Logo

Development

Amazon Eventbridge

Amazon Simple Queue Service

Amazon Appflow

Amazon Virtual Private Cloud

Amazon Neptune

Amazon Prime Video Logo 2

Amazon Cognito Person

Amazon S3 Storage

Amazon Web Service Lambda

<p>Bold style features strong, solid shapes for instant recognition. It gives excellent legibility on dark backgrounds.</p>

**Summary**: Solid opaque fills with transparent cutouts and rounded outer silhouettes, monochrome — the highest-weight Ultimate sub-style. Notably harder and more serious than its line-weight siblings despite sharing the same rounded geometry. The tone signals confidence and directness: solid visual weight that reads as active, selected, or primary without requiring colour. Best for active states, mobile tab bars, badges, dark-mode-first products, and any context requiring maximum legibility at 12–16px; best used as the emphasis layer alongside Regular rather than as the sole icon weight.

**Last updated**: 2026-04-23

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## Fit & Recommendation

### Primary use cases

- Feature callouts and hero icon moments
- Navigation tab bars on mobile
- Badge and status indicators
- Dark-mode-first products
- Any context requiring maximum legibility at very small sizes (12–16px)
- Promotional materials and app store graphics

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## Brand & Cultural Identity

### What it communicates

> "We are confident and direct."

---

## Visual & Technical Specs

### Visual properties

| Property | Value |
|----------|-------|
| Stroke weight | None (solid shapes) |
| Fill | Opaque fill with transparent cutouts |
| Corner treatment | Rounded outer silhouettes |
| Color | Monochrome |

### Emotional Scores

Ultimate Bold is near neutral on warmth leaning slightly cold — solid black fills are high-contrast and authoritative; not cold, but not warm. It is among the hardest sub-styles in the catalog — solid shapes represent the highest visual weight in the family and are unmistakably hard. It is somewhat formal — heavy fills read as authoritative and direct, with rounded silhouettes preventing full formality. It is one of the more serious sub-styles in the catalog — strong graphic weight signals seriousness with no decorative elements. On its human↔mechanical character, it is somewhat mechanical — rounded outer shapes retain some human quality while the density of fill reads as systematic.

---

## Pairing & Compatibility

### Typography pairing

- **Primary**: Archivo Black / Space Grotesk Bold — matches the visual weight of solid icons
- **Display**: Syne, Clash Display — adds graphic boldness in marketing contexts
- **Body**: Inter Regular — provides contrast between the heavy icon and light body text
- **Avoid**: Ultra-thin or hairline fonts — the visual weight imbalance is extreme and reads as unresolved


<p>The world's largest icon family with encyclopedic coverage. Designed over twelve years, Ultimate offers every concept from common to rare icons. It's a neutral style and fits most use cases.&nbsp;</p>

The encyclopedia of icons

Amazon Pay Logo

Payment

Amazon Pay Logo icon - Ultimate Bold Set

Download Amazon Pay Logo SVG vector or transparent PNG icon in Solid, Filled, Bold, Glyph style(s) for Sketch and Figma. It belongs to Ultimate Bold vectors SVG collection.