Interface Essential

Business

Images Photography

Money Shopping

Programming

Computer Devices

Phone

Mail

Map Travel

Food Drink

Nature Ecology

Entertainment

Shipping

Culture

Health

Work Education

Artificial Intelligence

Arrows

Streamline 3.0

Ultimate

Core

Flex

Sharp

Plump

Micro

Freehand

Streamline Material

Nova

Cyber

Streamline Vault

Logos

Pixel

Google Material

Tabler

Remix

Feather

Iconoir

Carbon

Solar

Lucide

Brand Logos

Bootstrap

Atlas

Unicons

Ionic Icons

Phosphor

MingCute

Font Awesome

Majesticons

Mynaui

Radix

Heroicons

Flagpack

Advertisement Fill

Business Advertisement

Advertisement Off

Advertisement Off Fill

Advertising Laptop Ad

Advertising Ad Browser

Announcement Megaphone

Magazine Advertising

Print Advertising

Ads Window

Shopping Buy Advertising Billboard Megaphone

Advertising Ai Ad

Business Billboard

Broadcast Advertising Monitor

Web Advertising

<p>Plump is highly inspired by cartoons. With its warm appearance, this set of chunky icons is a natural choice for friendly brands.&nbsp;The Flat style is easy to integrate into projects that need icons with a more illustrative purpose, working best at larger sizes. All Plump Flat icons are designed on a 48px grid with two customizable colors.</p>

Plump Flat

**Summary**: Plump's illustrative sub-style — solid two-tone blue fills on chunky rounded silhouettes, suited to onboarding illustrations and feature explainers at large display sizes where the inflated shapes create warmth in the flat register. Chunky rounded silhouettes create significantly more warmth than slim geometric flat sets at the same blue tonal palette, and the blob-adjacent organic quality carries through even in the two-tone illustrative mode. The tone signals illustrative warmth: "we illustrate warmth, not structure." Best for onboarding and product tour illustrations at 40px+, feature explainer sections, and educational content for children and young users.

**Last updated**: 2026-04-23

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## Fit & Recommendation

### Primary use cases

- Onboarding illustrations and product tour screens at display sizes (40px+)
- Feature explainer sections where icons are the primary visual
- Educational content for children and young users

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## Brand & Cultural Identity

### What it communicates

> "We illustrate warmth, not structure."

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## Visual & Technical Specs

### Visual properties

| Property | Value |
|----------|-------|
| Stroke weight | None |
| Fill | Solid flat fills, two-tone |
| Corner treatment | Chunky rounded silhouettes |
| Color | Dark blue + light blue tonal |

### Emotional Scores

Plump Flat is one of the warmer sub-styles in the catalog — the blue tonal system is cool, but chunky rounded silhouettes create more warmth than slim geometric flat sets at the same palette. It is one of the more human-feeling sub-styles in the catalog on softness — flat fills on chunky rounded shapes have hard fills softened by shape edges. It is among the friendliest sub-styles in the catalog — two-tone blue in cartoon shapes reads as illustrative and approachable. It is one of the more playful sub-styles in the catalog — the chunky flat illustration register is playful by construction. On its human↔mechanical character, it is one of the most human-feeling sub-styles in the catalog — rounded blob shapes are organic and illustrative, not schematic.

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## Pairing & Compatibility

### Typography pairing

- **Primary**: Nunito SemiBold — warm humanist pairs with illustrative flat fills at display sizes
- **Alternative**: Poppins Medium — geometric warmth for illustrative contexts
- **Body**: DM Sans Regular
- **Avoid**: Cold geometric or monospace fonts


<p>100% cute and playful. Features subtle curves and chunky shapes inspired by animated cartoons. Recommended for friendly brands.</p>

Friendly icons

Marketing Strategy

Web Advertising icon - Plump Flat Set

Download Web Advertising SVG vector or transparent PNG icon in Flat style(s) for Sketch and Figma. It belongs to Plump Flat vectors SVG collection.